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Xeno Newsletter 8-015: CGPhoto-DCI


DTLAR & DownTown LA Lofts

JULY 2015  •  DownTown LA Lofts, a division of DownTown LA Realty recently asked us to assist them in redesigning and updating their corporate image – focusing on their website. Their previous site was dated and didn’t meet the expectations of new clients.

Real estate websites are an industry unto their own – very specialized and competitive. We chose to engage placester.com in Boston based on product value, customer service and cost. Building on their framework we created a smart new solution for DownTown LA Lofts that provides all the features current real estate shoppers expect plus a fresh new look.

“The site looks Great!!” – Sandy Bleifer, REALTOR®/BROKER  |  “Fantastic!” – Paula Samuel, REALTOR®



Also included in this project was a logo redesign for both DownTown LA Realty and DownTown LA Lofts, business graphics: business card, stationery and envelopes, plus set-up of a newsletter distribution system and newsletter template design.