Logo Design & Brand ID


45 logos is a good number. View the PDF and print it out; it’s a nice collection.



Integrated Care is an intergenerational healthcare campus located on the grounds of the Riverside University Health System – Medical Center, Moreno Valley, CA. ICC offers multiple assisted living residences, an adjacent child development center and home healthcare services. Xeno has been ICC’s agency of record since creating their first promotional materials in 1999 helping Dr. Carl Rowe sell his dream to Moreno Valley/Riverside and the greater community.

Below, is a display of brochures, sales kits, advertising, direct mail and corporate communications.




Brand identity design and implementation for Spectrum Capital Group and Spectrum Business Advisors – a prominent real estate firm, mortgage broker and business broker in Riverside, CA.



Xeno brought Brad Kellar’s innovative Jam Bass to market in 3 months: logo, brand identity, product graphics, packaging, instruction manuals, advertising, collateral, trade show booth design/graphics and a public relations campaign.

The Jam Bass was a flexible membrane switch that adhered to the back of a guitar neck enabling the player to accompany themselves on bass or any one of 128 midi voices.

If I had to mention one thing that set Xeno Design apart and above the crowd, I think it would be immersion. You got totally immersed in the project. This is the key for real success for any project team. You were always available — responsive and supportive as the project developed and proactive with so many creative ideas and contributions. You personally stretched and grew as you did things you have never done before, and enjoyed doing them. You really showed extraordinary commitment.

– Brad Kellar, Kellar Bass Systems